Viktur Sunday

 Viktur Sunday

Viktur Sunday Interview

SBS:  Hey there Viktur – thanks for taking the time to talk about your tunes with us!  You have done an absolutely remarkable job with your brand-new Colors EP – it is stunningly versatile and sounds truly spectacular from start to finish…I’m genuinely impressed my friend.  Let’s assume for a second that not everyone out there has had the opportunity to have a listen to it yet though…and like…if you just met a random stranger that said they love finding new music – how would you go about describing what they would discover on the Colors EP?  What are the defining characteristics of the record, and in general, what would you say sets your sound apart from the rest of what’s out there in the music scene today?

Viktur:  Hey, thanks so much!  Really appreciate the kind words.  Colors is all about bringing people into a sonic world where genres and emotions just flow together effortlessly.  If I had to describe it to a stranger, I’d say it’s like stepping into a room where jazz, Lo-fi, Afrobeat, R&B, and funk are all having this really soulful conversation—and you get to sit right in the middle of it.  Each track is its own vibe, but they’re all connected, like different shades of the same painting.

As for what sets it apart—honestly, I think it’s the blend.  I’m not tied down to any one genre, and that freedom lets me experiment and create something that feels timeless but still fresh.  It’s soulful, it’s sophisticated, but it’s also laid-back enough to vibe with at 2 a.m.  And of course, I had some amazing collaborators who brought their own magic to the table.  So, if you’re someone who loves to discover music that surprises you, Colors will definitely keep you on your toes!

SBS:  I’m endlessly fascinated by ‘the moment’ Viktur.  At some point in your life, everything changed.  You went from not just liking music or loving it, to all of a sudden, finding yourself inspired to such a level that you knew you needed to make your own!  Maybe you saw something, maybe you heard something, maybe you met someone, maybe it was the first time you played an instrument or sang for the first time – maybe it’s something else altogether…but ‘the moment’ comes for all creative artists.  Tell us everything you can remember about that point in time where it was no longer just a fantasy, and you knew that no matter what, at all costs, you had to become a musician – what was that moment like?

Viktur:  Man, ‘the moment’—I love that.  For me, it wasn’t one of those lightning bolt moments where everything just clicks all at once.  It was more like a slow burn, but I can pinpoint a time when the fire really caught.  I was hanging out with some friends, and one of them had this old keyboard.  We were just messing around, but when I started playing, something shifted.  I wasn’t even good at it, but I remember hitting this one chord—it wasn’t perfect, but it felt right.  It was like, in that instant, I realized that music could be more than just something I enjoyed.  It could be a way of expressing what I couldn’t put into words.

After that, I started diving deeper into different genres—jazz, Afrobeat, soul—and seeing how they spoke to each other.  That’s when I knew I had to be a part of it.  There was no ‘Plan B’ after that.  It wasn’t just about making music for fun anymore—it became a need, something I had to do to feel like myself.  That moment with the keyboard lit the fuse, and I’ve been chasing that feeling ever since.

SBS:  You get such impressive emotion threaded into your songs.  From the unmistakably upbeat sound of something like “Happiness Is Here To Stay” early in the set-list, to the incredible way you finished the Colors EP with “I Go Love You” – I mean…as listeners, we genuinely FEEL these songs you’ve created Viktur.  For the most part, I think the degree of positivity you’ve infused into these songs is also an aspect we can all hear clearly – but what I loved about “I Go Love You” at the end, was that even though it sounds like there’s a positive message at the core of it all in the lyricism, the dynamics of the melody gave this final track a beautifully melancholic, reflective type of vibe to it that gives this last song an absolutely outstanding balance.  Like, I could totally understand it if listeners found it beautiful or devastating, you know what I mean?  Same song, different interpretations.  It’s probably the piano that has that effect on us lol, I dunno.  All I know for sure is that sometimes I’d listen to “I Go Love You” and feel such kind warmth to it…and then I had moments as well, where I’d get into the chorus of this song and be truly reduced to tears.  I even had a spin through this song where I started to think about my cat that had passed on about a year ago, and just started crying because I miss her so much still!  And I started to think about how that was even possible…like…would that happen to anyone else, or is that just how my brain is wired in particular?  Then I started to think about, like…can an artist only intend to write a song that’s about something specific?  Once music is released into the world, everyone ends up internalizing what they think something is about, and any song kinda becomes about that, instead of what it was originally written about – know what I mean?  Then I started to wonder about how much any of that even matters to the artist, so I thought I’d ask you while I’ve got you here Viktur, since it was you that put me on this crazy path of thinking.  Do you feel like it’s crucial that people listening to your songs understand the complete meaning of what you intended by writing them, or are you content with listeners redefining what a song is about by what it means to them personally, or symbolizes in their own life?  Ultimately, I guess the question is, how would you hope that your music would affect people?

Viktur:  Wow, that’s an amazing question—and first of all, thank you for really feeling the music.  It means a lot to hear how deeply “I Go Love You” connected with you.  Honestly, I think that’s the magic of music—it can hit people in completely different ways, depending on where they are in their lives or what they’re going through.  I never see that as a bad thing.  In fact, I think it’s beautiful.

When I’m creating a song, sure, I have a certain emotion or story in mind, but once the music’s out in the world, it’s not really mine anymore.  It belongs to whoever is listening.  So, if someone hears “I Go Love You” and thinks of a lost pet, or a breakup, or even a moment of hope, that’s valid.  I didn’t write it specifically about those things, but music should be a mirror, reflecting back what’s inside the listener.

As for the question of intent—yes, I want my songs to convey emotion, but I’m not too focused on people interpreting them the same way I did when writing them.  What matters most to me is that they feel something.  Whether that’s joy, sadness, nostalgia, or even just a moment of peace.  If my music can move someone, however they experience it, then I’ve done my job.

Ultimately, I hope my music gives people space to connect with their own emotions, whatever those might be.  If a song of mine helps someone through a tough time, or reminds them of a memory, or makes them feel less alone in what they’re feeling—then that’s everything I could hope for.

SBS:  Right off the bat, I knew I was going to love the Colors EP.  “Be Your Self” has such an incredible, lively spark to it – and the use of Spoken Word poetry is always something that appeals to my ears.  Again, the empowering message of the song itself was another major reason to love it as well…I mean, “Be Your Self” is an audible case of everything going RIGHT from the concept to the execution my man!  I listen to a track like this Viktur, and believe me, all I can think is that in a just world, you sir, are destined for worldwide acclaim…listening to the Colors EP feels like we’re on the precipice of discovering something seriously special in an artist like you, truly.  You’ve got the kind of X-factor talent that is certain to resonate with listeners all around the world.  Your collaborative spirit & appreciation for ART is always on display in your music…it’s charming, authentic, and equally irresistible dude.  A LOT of accolades are going to be coming your way as people discover your music Viktur – to the point where it would be tough for anyone out there to stay grounded.  What’s the real key to remaining humble in life?  What’s the most valuable lesson or piece of advice you’ve been given, and how does it help guide you?

Viktur:  Man, I don’t even know what to say—you’ve really got me smiling with all those kind words.  Thank you for that.  I’m just happy the music is resonating with you the way it is—that’s the goal right there.

As for staying grounded, honestly, I think it’s all about perspective.  I’m really lucky to be doing what I love, but I never forget that I’m still just a guy who’s figuring things out like everyone else.  The key, I think, is to keep that sense of curiosity and humility—there’s always something new to learn, always a way to grow.  Music is a never-ending journey, and I remind myself that as much as I create, I’m also a student of the craft.

The best advice I’ve ever gotten was from an older musician who told me, “Don’t let the highs make you lose your head, and don’t let the lows make you lose your heart.”  It’s stuck with me because this industry can be a rollercoaster—one day you’re up, the next you’re doubting everything.  That advice has helped me stay balanced and keep the focus on what’s really important: the music and the message.  I try to stay true to myself and what I want to share with the world, and let everything else fall into place around that.

SBS:  On each of the songs you’ve produced throughout the Colors EP, you’ve got at least one featured guest star, and more than one on half the tracks in the lineup.  What can you tell us about the incredible artists that you’ve enlisted for your EP?  In general, how do you go about finding the right people to work with?  How do you know that they’ll be the right people to assist ya with whichever song you’ve picked out?  Is that something you feel like you know in advance, or is there an element of surprise involved…like you provide a song and see what comes back to ya?  How planned out are your collaborations Viktur?  Presumably, you’ve sought them out because they have something special – but to give them too much guidance might potentially take away some of their own uniqueness, right?  So how do you approach the balance of getting what you want on your songs, and having your guest stars still bring the unique talents and innovative qualities that had you seeking them out to begin with?

Viktur:  Great question!  Collaborations are such a crucial part of the creative process for me.  For Colors, I was fortunate to work with some incredibly talented artists—Aj, Deanna, and Terresa, to name a few.  Each of them brings a unique flavor and energy to their tracks, which is exactly why I sought them out.

Finding the right collaborators often starts with a bit of intuition and a lot of listening.  I look for artists whose work resonates with me and whose style complements the vision I have for a song.  Sometimes, it’s about finding someone whose voice or approach just feels like the perfect fit for a particular track.  Other times, it’s more organic; I might have a song in progress and reach out to someone whose work I admire, hoping they’ll vibe with the project.

In terms of how planned out these collaborations are, it’s a mix of both structure and spontaneity.  I usually have a clear idea of what I want from a track and how I envision a collaborator fitting into that.  I provide them with a framework, but I also try to leave room for their own creativity and interpretation.  It’s important to strike a balance—while I’ll give some direction to ensure the song stays true to its core concept, I also want to allow the artist’s unique qualities to shine through.

So, yes, there’s an element of surprise.  I love seeing how a collaborator can take a concept and bring their own spin to it.  That’s where the magic happens—when different creative minds come together and make something greater than the sum of its parts.  It’s about mutual respect and trust, and that’s what makes a collaboration truly special.

SBS:  I think everyone’s always in too much of a rush to ask about what’s coming up next, especially in a situation like yours where the Colors EP has just come out.  It’s like, what…just a couple weeks old at this point…and it seems like it’d be strange for me to ask about what’s in the future when you should be out there celebrating THIS moment right now!  So let me ask about that instead – how have you been enjoying the release of the Colors EP?  What’s been important to you since it was put out…like, are you tracking the amount of hits & clicks and all that kinda stuff, or do you try not to worry about statistics & such?  How are you planning to support this EP…are you doing anything like videos, or thinking about promoting a particular song as the main single to get people listening?  Does any of that stuff matter to ya in the long run, or are you more content to chill, have the music speak for itself, and let people find it on their own time?  We’re living in a day & age with a TON of competition for our time…we’ve not only got everything that’s going on in the present, but we’re also competing with streaming services that offer us the ability to check out just about everything from the past as well…and no matter how good any artist, band, show, or movie might be, it’s seriously hard to get people to tune in and take their mind off scrolling through Tik Tok for a hot minute!  Is there a strategy to bring people to the Colors EP Viktur?

Viktur:  You know, I really appreciate you bringing the focus back to the present moment—Colors has just dropped, and I’m definitely savoring it!  It’s been amazing seeing the reactions and hearing from people who’ve connected with the music.  That’s the kind of feedback that makes all the hard work worthwhile.

In terms of tracking stats, I do keep an eye on how things are going, but I try not to get too wrapped up in numbers.  It’s more about the impact and the conversations happening around the music.  I find it more fulfilling to focus on the creative side and how the music is resonating with people rather than just the metrics.

As for supporting the EP, I’m definitely working on a few things.  There’s going to be some visual content—videos and maybe even some behind-the-scenes stuff.  I’m also considering promoting a couple of tracks that I think really encapsulate the spirit of the EP, but it’s not just about pushing a single; it’s about letting people explore the whole project and find what speaks to them personally.

I’m aware of the competition and the endless scroll of social media, but I believe that good music finds its way.  I want to let the music speak for itself and hope that it resonates with people in a meaningful way.  There’s a lot of noise out there, but sometimes it’s the quiet, authentic moments that cut through.

In the end, my strategy is pretty simple: continue creating, keep engaging with listeners, and let the music do the heavy lifting.  If Colors can connect with even a small fraction of people in a meaningful way, that’s a win for me.

SBS:  Ayyy man…I just wanna sincerely say thank you for sharing your music with us here at sleepingbagstudios – I am truly beyond impressed with everything I’ve heard so far, and I already can’t wait to hear more.  And before you think I’m just blowing smoke at ya lol, feel free to take a tour through these pages of ours – you’ll see that I always just say what I mean and call things like I hear’em, so for real Viktur…take it to heart my friend, you’re tremendously talented and your future is BRIGHT!  I always end these interviews here with the ‘SBS Open Floor’ – because no single interview could ever cover everything that someone would want to talk about, and I probably missed asking you about something super important, or missed an opportunity for you to say something you wanted to tell the people out there.  So whatever that might be, or whatever’s on your mind…you’re fully invited to take this next space for a ride and talk directly to the audience without my pesky interference.  J  It has been an extraordinary pleasure to listen to your music and learn about you – keep up the great work and keep in touch Viktur.  All the best to you & the official release of the Colors EP – thanks for everything!

Viktur:  Thank you so much! I really appreciate your kind words and the support—it means a lot to hear such positive feedback.  It’s been a pleasure sharing Colors with you and your audience at sleepingbagstudios.  Knowing that the music is resonating and making an impact is incredibly rewarding.

As for the SBS Open Floor, I just want to say a huge thank you to everyone who’s been listening, sharing, and supporting.  It’s your energy and enthusiasm that keep me inspired and motivated to keep creating.  If there’s one thing I’d love to leave you with, it’s this: always stay curious and open to discovering new music and new artists.  The world of music is vast and ever-evolving, and there’s so much out there to explore.

And to anyone who’s yet to check out Colors, I hope you find something in it that speaks to you.  Whether it’s a track that makes you dance, think, or just feel good, that’s what it’s all about.

Thanks again for the support, and I’m excited to stay in touch and share more with you in the future.  Keep enjoying the music and take care!

Find out more about Viktur Sunday from the official pages below!

Main Site:  https://viktursunday.com

Instagram:  https://www.instagram.com/Viktur_sunday

Apple Music:  https://music.apple.com/gb/artist/viktur-sunday/1736168053

Soundcloud:  https://soundcloud.com/viktur-sunday

Multilink:  https://fanlink.tv/Viktursunday

 

HEY YOU!  YES YOU!  You – the person reading this RIGHT NOW!  Instead of emailing us to find out how you could be the next up on our pages at sleepingbagstudios and waiting days for our response – just click here will ya!?!

Jer@SBS

https://sleepingbagstudios.ca

"I’m passionate about what I do, and just as passionate about what YOU do. Together, we can get your music into the hands of the people that should have it. Let’s create something incredible."

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